Organised, Styled, Confident
Privacy Policy
Effective as of 16th January 2023
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We respect your privacy and it is important to us. When you use our Ilookgoodapp.com mobile and tablet application software (App) or visit our website (Site) we will collect and process certain information about you. This Privacy Policy sets out how we collect, use and share information that identifies you or is associated with you (personal information). Our main goal in collecting such data is to provide you with a safe, efficient and personalised experience, and we will only collect information relating to you that we deem necessary for this purpose. We will never sell your personal information.
The App and Site are run by DGL20 Media Applications LLC, a company established in Delaware (company number 87-1074425) with its registered address at 900 Ogden Avenue #150, Downers Grove, IL 60515, USA (we, our, or us). We are committed to protecting and respecting your privacy.
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By setting up an account with us or using and accessing the App or Site, you consent to the use, transfer, storing or processing of your personal information as described in this Privacy Policy. We will take all reasonable steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy.
What information we collect:
We collect information from you when you voluntarily submit it to us and when you use the App and Site. This can include information you provide when you register to use the App, complete a form, post a photo, subscribe to our mailing lists or other marketing communications or take an action on the App or Site (such as uploading or interacting with your photos or engaging in a transaction).
We also collect information about the pages you look at on our App and Site and/or the device you use to access them.
We collect and use information to operate our App and Site and to deliver our services, as well as to provide useful updates and other information about our services. In this context, we are a ‘data controller’.
We have set out below the information we may collect, use, store and transfer:
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Contact data including name, billing address, email address and telephone numbers.
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Identity data including your name, username, marital status, title, date of birth, gender, and social media accounts.
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Transaction data including details about payments made and other details of services purchased.
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Technical data including information about use of our Site, internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, screen resolution and other technical characteristics of your device, your use of our services and applications and connection to our Site.
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Profile data including usernames and passwords, preferences, including fashion preference data, feedback and survey responses.
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Usage Data including information about your visit, including the website that referred you to our Site (if applicable), the path that you take through and from the Site (including date and time); pages that you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
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Marketing and communications data including preferences in receiving marketing from us and third parties and communication preferences.
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Aggregated data such as statistical or demographic data. Aggregated data may be derived from your information but is not considered ‘personal data’ in law as it does not reveal your identity. However, if we combine or connect such data with your information so that it can directly or indirectly identify you, we will apply this policy to such combined data.
We do not knowingly collect any special categories of personal data about you (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) or information about criminal convictions and offences.
Information relating to children
This Site and our App are not intended for children under the age of 13. We do not knowingly collect data from anyone under the age of 13. In the event we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible.
How we collect your information
We use different methods to collect data including through:
Information you provide to us directly. You may give us details such as a name, email address and other contact details when you set up an account to use our App or Site, in person, or by filling in forms on our Site or by corresponding with us by post, phone, email, social media and/or otherwise. This includes information provided when you
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request our services;
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meet with or contact one of our staff;
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are introduced to one of our staff by another contact;
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participate in an event which we have attended or organised;
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contact us via our App or Site;
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subscribe to our publications or newsletters;
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request information to be sent to you;
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request support;
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respond to a survey, promotion or competition;
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contact us about, or apply for, a role with us;
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make a complaint or give us some feedback
Automated technologies or interactions. If you interact with our App or Site, we may automatically collect technical data about equipment, IP address, browsing actions and patterns. We collect this data by using cookies and other similar technologies. We may also receive technical data if you visit other websites employing our cookies.
How we use your information:
We collect information from you when you voluntarily submit it to us and when you use the App and Site. This can include information you provide when you register to use the App, complete a form, post a photo, subscribe to our mailing lists or other marketing communications or take an action on the App or Site (such as uploading or interacting with your photos or engaging in a transaction).
We also collect information about the pages you look at on our App and Site and/or the device you use to access them.
We collect and use information to operate our App and Site and to deliver our services, as well as to provide useful updates and other information about our services. In this context, we are a ‘data controller’.
We have set out below the information we may collect, use, store and transfer:
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Contact data including name, billing address, email address and telephone numbers.
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Identity data including your name, username, marital status, title, date of birth, gender, and social media accounts.
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Transaction data including details about payments made and other details of services purchased.
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Technical data including information about use of our Site, internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, screen resolution and other technical characteristics of your device, your use of our services and applications and connection to our Site.
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Profile data including usernames and passwords, preferences, including fashion preference data, feedback and survey responses.
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Usage Data including information about your visit, including the website that referred you to our Site (if applicable), the path that you take through and from the Site (including date and time); pages that you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
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Marketing and communications data including preferences in receiving marketing from us and third parties and communication preferences.
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Aggregated data such as statistical or demographic data. Aggregated data may be derived from your information but is not considered ‘personal data’ in law as it does not reveal your identity. However, if we combine or connect such data with your information so that it can directly or indirectly identify you, we will apply this policy to such combined data.
We do not knowingly collect any special categories of personal data about you (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) or information about criminal convictions and offences.
Information relating to children
This Site and our App are not intended for children under the age of 13. We do not knowingly collect data from anyone under the age of 13. In the event we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible.
How we collect your information
We use different methods to collect data including through:
Information you provide to us directly. You may give us details such as a name, email address and other contact details when you set up an account to use our App or Site, in person, or by filling in forms on our Site or by corresponding with us by post, phone, email, social media and/or otherwise. This includes information provided when you
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request our services;
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meet with or contact one of our staff;
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are introduced to one of our staff by another contact;
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participate in an event which we have attended or organised;
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contact us via our App or Site;
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subscribe to our publications or newsletters;
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request information to be sent to you;
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request support;
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respond to a survey, promotion or competition;
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contact us about, or apply for, a role with us;
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make a complaint or give us some feedback
Automated technologies or interactions. If you interact with our App or Site, we may automatically collect technical data about equipment, IP address, browsing actions and patterns. We collect this data by using cookies and other similar technologies. We may also receive technical data if you visit other websites employing our cookies.
How we use Cookies:
Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and allows us to improve our Site. You can set your browser to refuse all or some browser cookies. For more information about the cookies we use, please see our Cookie Policy.
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Why we collect and use your information:
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We will only collect and use information when the law allows us to. Most commonly, we will use your information so we can provide our services, for marketing and if required by law.
The table below sets out the ways we use information and our legal basis for doing so:
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Where we need to collect information by law, or under the terms of a contract and you do not provide the information when requested, we may not be able to perform the contract. In this case, we may have to cancel a service you have with us but we will notify you of this at the time.
How we use your information:
Most commonly, we will use your information:
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Where we need to perform the contract we are about to enter into or have entered into with you;
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Where it is in our legitimate interest to do so (or those of a third party) and it is proportionate to do so;
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Where we need to comply with a legal or regulatory obligation.
Who we share your information with & why?
We may share your information with others, particularly those that help us run our business effectively. We require others to respect the information we share with them, and to only use it in ways the law allows. We only allow others to use such information for the specific purposes we set out, and not for any other purposes.
We may have to share information with third parties (including those below) for the purposes set out in the table above:
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Within our organisation (i.e. our directors, staff and contractors)
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Service providers who perform services and functions on our behalf in connection with the operation of our business such as software and application service providers, third parties who host, store and manage data or provide programming or technical support, etc.
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Professional advisers including our accountants, insurers and brokers, etc.
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Analytics partners to analyse website traffic and understand customer needs and trends.
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Marketing service providers to help us to communicate with you.
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If we are required to do so by law, or if we believe that such action is necessary to: (a) fulfil a government, or regulatory authority request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our websites or customers.
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Those to whom we may sell, transfer, or merge parts of our business with, or where we acquire other businesses or merge with them. If such a change happens then any new owners may use your personal data in the same way as set out in this policy.
We will share information, without notice, only if we are required to do so by law or we, in the good faith, believe that it is necessary to:
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comply with legislation or any legal process served on us;
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protect and defend our rights and/or property; and
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to protect personal safety.
We do not give or provide in any other way your data or any customer lists to third parties.
Change of use:
We will only use your information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at info@ilookgoodapp.com.
If we need to use your information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Transfers outside the UK or EEA:
Personal information we collect may be stored in or transferred to countries outside of the country where you live, including the UK or European Economic Area (EEA). This includes to companies within our group and to third-party service providers. Whenever we store or transfer personal data out of the EEA or UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
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We will only transfer information to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
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Where we use certain service providers, we may use specific contracts approved by the European Commission which give information the same protection it has in Europe.
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Where we use services providers in the US, we may transfer data to them if they have agreed to the Standard Contractual Clauses, which requires them to provide similar protection to personal information shared between the EEA (and UK) and the US.
Third party links and services:
Our Site may include links to third-party websites and/or plug-ins. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites or services and are not responsible for their privacy practices or privacy statements. When you leave our website, we encourage you to read the privacy policy of any new website you visit if this a concern for you.
How we protect your information:
We take steps to keep your information secure and we delete it when we no longer need it.
Security of your personal data:
We have put in place appropriate security measures to prevent information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. [In addition, we limit access to information to those of our staff and other third parties who have a business need to know. They will only process personal data on our instructions and they are subject to a duty of confidentiality.]
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention:
We will retain information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure of the information, the purposes for which we process the information and whether we can achieve those purposes through other means, and the applicable legal requirements.
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If you have an account with us your personal information will be kept by us for as long as your account remains active. If you deactivate your account your personal information will be kept for a reasonable period of time after this so that we can complete any activities already initiated or where we have a need to retain your personal information for legal or technical reasons (including back-up systems). Following this period we will either delete the information or change it to a form that does not identify you.
Your rights:
You can choose whether to receive marketing from us and you can ask us what information we have about you. Your rights are set out below.
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Opt Out Rights
You may, at any time opt-out of receiving certain types or all communications from us by contacting us or selecting the “unsubscribe” option in any e-communication from us.
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Other Legal Rights
You have the right to:
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Request access. This means you can ask us to give you a copy of the information we hold about you.
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Request correction. This means if we have incomplete or inaccurate information, you can ask us to correct it. It is important that the information we hold about you is accurate and current. Please keep us informed if the information you provide us changes as our relationship evolves. Note, we may need to verify the accuracy of the new data you provide to us.
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Request erasure. This means you can ask us to delete or remove any information we have if there is no good reason for us continuing to have it. You also have the right to ask us to delete or remove information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
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Object to processing. This means you can contact us if you feel our use of your information impacts on your rights and freedoms. This applies if we are: (a) relying on our legitimate interest (or those of a third party) to use your information; (b) if we are using your information for direct marketing purposes; (c) if you believe we are using your information unlawfully; or (d) where we need to erase you information to comply with local laws. It is unlikely, but in some cases we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
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Request restriction. This means you can ask us to suspend using your information in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.
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Request the transfer. This means you can ask us to transfer the information we hold on you to you, or to a third party. We will provide to you, or the third party you have chosen, your information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use, or where we used the information to perform a contract with you.
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Withdraw consent. This means you can tell us that you no longer consent to our use of your information at any time where we are relying on consent to process your information. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. Note that this will only apply to any information where we were previously relying on consent as the legal basis to use your information. This action will also not affect the lawfulness of any processing carried out before you withdraw your consent